BADM 2204 – Principles of Marketing
3 credits | Corequisites: ECON 2205
An introduction to marketing activities, analysis, strategies, and decision making. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers.
Planning and decision making for products and services in profit and nonprofit, domestic and global settings are also covered.
BADM 2206 – History & Principles of Management
Introduction to concepts and the history of management. Concentration on ethical and social responsibility, the planning process, decision making, organizational structure, power, authority and delegation and decentralization. As part of the study of management, this course covers such topics as organizational change and staffing leadership, motivation, communication and managerial controls.
BADM 2208 – Supervision & Leadership
Students will develop leadership skills, practices and a personal philosophy of leadership. The course will cover leadership theories and effective methods.
BADM 2213 – Personal Finance
This course will provide students with the tools needed to develop and maintain a personal financial plan. Students will learn practical strategies for investing, saving, budgeting, using credit, paying bills, and filing tax returns. Students will also research purchase decisions related to automobiles, housing, and insurance.
BADM 2216 – Business Ethics
This course is an introduction to various ethical topics and situations the office or computer professional may encounter in today’s workplace. Examining ethical dilemmas and essential tools for analyzing them, this course will bring real world, hands-on experience to common ethical dilemmas.
BADM 2220 – Human Resources Management
An introduction to structure and functions of personnel activity, recruitment and placement, performance appraisal, salary administration, employee benefits, personnel planning, management development and labor relations.
BADM 2222 – Business Finance
3 credits | Prerequisites: ACCT 1102 or ACCT 1105, and ECON 2205
This course is an introduction to basic concepts, principles and analytical techniques of financial management. Topics include the whole scope of the financial system and its functions: 1) the markets, 2) the institutions, and 3) the principles and concepts of financial management which guide the participants in making sound decisions.
BADM 2225 – Social Media / Marketing
3 credits | Prerequisites: ENGL 1101
This course is an introductory class into the use and development of social media and marketing. Students will learn the importance of using the social web for media and marketing purposes and learn how to develop news stories and marketing material for the internet and mobile devices.
BADM 2251 – Business Law I (The Legal Environment)
This course is an introduction to the legal and social environment of business. This course covers ethics, court jurisdiction, dispute resolution, regulation of business, torts, business crimes and international law. This course also covers topics in agency relationships, stakeholders, shareholders, forms of business organizations, government regulations, employment law, antitrust regulations and property rights.
BADM 2252 – Business Law II (The Formation & Regulation of Business)
This course is an introduction to numerous legal topics including contracts, agreements, contractual capacity, consideration, form of contract, third persons and genuineness of assent, legality, discharge and breach of contract. This course also covers sales and leases, negotiability, bank/customer relations, secured transactions and bankruptcy.
BADM 2272 – Business Communications
This course is a practical introduction to interpersonal communication as it applies to the modern workplace. Students will create a variety of business documents and communications using current, industry relevant, technology. Special emphasis will be placed upon strategies for communicating in a team setting.
This course will assist students in developing the written, oral, and collaborative skills necessary for future business courses, internships, and professional positions.
BADM 2290 – Problems in Business
3 credits | Prerequisites: ACCT 1102, BADM 2251, CSCI 2218, and ECON 2205 or ACCT 1105, BADM 2251, CSCI 2218, and ECON 2205
A comprehensive survey course designed to test the student’s mastery of the core courses required for the Associate Degree in Applied Business. The overall subject matter deals with business planning. The course is a series of projects: business analysis, case studies, presentations, a complete business plan, and a comprehensive final. Successful completion of the course requires a portfolio of reports covering the assigned projects.
BADM 2299 – Seminar
1–6 credits | Prerequisites: second year in Business Management program and permission of instructor and full-time discipline faculty
This course will be a discussion of particular problems related to the student’s chosen program and areas of interest.